I love having authors and illustrators visiting my blogs.
Many are new creators and first time visitors, and it’s wonderful to hear all about their work and journeys.
But like many aspects of this publishing business there are no rules/guide books to help you when you’re making that first visit to someone’s blog.
- Try to keep your posts to under 800 words. Readers are very time poor.
- Send your materials well in advance of when you are appearing on someone’s blog so that they will have time to post it – allowing for technical difficulties, internet meltdowns etc. At least two weeks in advance is helpful.
- Send pictures that are more than 500 pixels but less than 2000. Send these in JPEG format. Include pictures of you and your publication/s.
- Make sure all the links in your post are correct and working. It helps the host if they are already hyperlinked.
- Familiarise yourself with your host’s blog so that your content is relevant.
- If you’re on a blog tour, include a blog tour schedule with links to all the blogs on tour.
- Be polite and appreciative – your blog host is promoting you and your work for FREE.
- If you want to run a competition, always ask the blog host first, don’t just assume they will do it. Most blog hosts are very time poor and competitions can take a lot of time to run.
- If you want to run a competition, offer to pick the winner yourself, and don’t ask your host to send out your book as a prize. Readers prefer to receive signed author copies, and blog hosts don’t always have the time or resources to post your books out – particularly when the competition winners could be international. Your publisher may be able to help you with this.
- Share the blog post on your social media outlets – Facebook, Twitter, Pinterest, Instagram etc. This not only provides additional promotion for you, but it also gives the host’s blog some exposure and if they know that you are putting in some effort too, they will be more likely to invite you back.
- Don’t use the same material for different blogs – readers will get bored with it – try to vary the content from blog to blog.
- Include information about where your books can be purchased.
- Include links to your website/blog/youtube/book trailers etc.
- If your host has agreed to review your book, they should get it at least four weeks in advance of the review appearing – even if you have to send them a copy personally and not wait for your publisher to do it. Books take time to read and your blog host will feel more favourable towards your book if they have not been put under intense pressure to read it.
- Look at blog travelling in the same way as real travel. It’s supposed to be a fun adventure for everyone involved.
I hope you find these tips helpful. If you have any others, feel free to share them in the comments section of this post.